Three laundromat clients at once
The keyword patterns were similar. The local competition played by the same rules. We got faster. Results came quicker.
About LaundrySEO
We chose one industry and went all in. Here's why that decision gets better results for every client we work with.
Our story
Before LaundrySEO, we ran a general digital marketing agency. We worked with dentists, plumbers, restaurants, law firms. And we were decent at it. But "decent" is the problem.
Every new client meant starting from scratch. Learning the industry jargon, figuring out what customers actually search for, understanding the competitive landscape in that specific market. We'd spend 4-6 weeks just getting up to speed before we could do any real work. Clients were paying for our learning curve.
In 2021, we had three laundromat clients at the same time. Something clicked. The keyword patterns were similar. The local competition played by the same rules. The content that worked for one laundromat worked (with local adjustments) for the others. We got faster. Results came quicker. The clients noticed.
So we made a bet: drop every other industry and go all-in on laundry businesses. We let go of 60% of our revenue that quarter. It was terrifying. But within six months, our results for laundry clients improved by 2x because every hour we spent made the next client's campaign better.
Today we've worked with over 150 laundry businesses across the US and UK. We know that "laundromat near me" converts at 3x the rate of "coin laundry." We know that dry cleaners in the UK need different schema markup than laundromats in Texas. We know which citation sites actually move the needle for laundry businesses and which are a waste of time. That's what specialization buys you.
The keyword patterns were similar. The local competition played by the same rules. We got faster. Results came quicker.
We let go of every non-laundry client. It was terrifying, but it forced total focus on one industry.
Every hour spent on one laundry campaign made the next client's campaign better. Specialization compounds.
Across the US and UK, covering laundromats, dry cleaners, pickup and delivery, wash-and-fold, ironing, and commercial laundry.
Our approach
When you only work with one industry, every campaign teaches you something that makes the next one faster, sharper, and more effective.
We track over 12,000 laundry-related keywords across 200+ US and UK cities. We know exactly what your customers search for and how those patterns change by location, season, and business type.
Every strategy we build is based on what's already worked for laundry businesses like yours. We don't guess. We apply what 150+ campaigns have taught us, then adapt to your specific market.
General agencies need 4-6 weeks to learn your industry. We start executing on day one. Most clients see ranking improvements within 8-12 weeks because we don't have a ramp-up period.
What we believe
These are the principles behind every campaign we run and every client relationship we build.
You'll see exactly what we do every month. Real rankings, real traffic numbers, real calls from Google. No vanity metrics, no smoke and mirrors. If something isn't working, we tell you and fix it.
We don't lock clients into 12-month contracts. Our average client stays for 19 months because the results justify the spend, not because a contract forces them to stay.
We turn down work outside our niche every week. Staying focused means every campaign we run makes the next one better. Your results benefit from everything we've learned across 150+ laundry businesses.
A single-location laundromat in Ohio has different needs than a 12-location dry cleaning chain in London. We build strategies that fit your actual business, not a template we copy and paste.
Frequently Asked Questions
LaundrySEO is a small, focused team of SEO specialists who made the decision in 2021 to work exclusively with laundry businesses. Our team includes strategists, content writers, and technical SEO analysts who spend every working day inside the laundry search space.
We launched as a laundry-only agency in 2021 after running a general digital marketing agency for several years. Since going niche, we've worked with over 150 laundry businesses across the US and UK.
We cap our active client roster to make sure every account gets hands-on attention. Right now we typically work with 30-40 clients at any given time. Each client has a dedicated strategist who knows their market, competitors, and goals.
We track over 12,000 laundry-specific keywords across 200+ cities. We know which GBP categories convert for each business type, which citation sites actually move the needle for laundry businesses, and what content drives bookings vs. what just drives traffic. A general agency would need months to learn what we already know on day one.
No. We only take one client per business type per local market. If we already work with a laundromat in your area, we won't take on another laundromat there. Different business types (e.g., a laundromat and a dry cleaner in the same city) are fine because they target different keywords.
Free laundry SEO audit
Get a free SEO audit with real recommendations. No sales pitch, no obligation. Just a clear picture of where you stand and what to fix first.