Three-year relationship
Website development, Google Ads, Meta Ads, AI integrations, POS-connected work and other digital support were delivered across the wider client relationship.
/ CASE STUDY, FRESHLY FOLDED
1.5K VISITORS
IN 28 DAYS
Freshly Folded is a three-year client partnership, but SEO accounts for only the most recent six months. The wider relationship has included website development, AI integrations, Google Ads, Meta Ads and POS-connected customer journeys.
/ ENGAGEMENT TIMELINE
3 YEARS.
6 MONTHS SEO.
The relationship began roughly three years before this update, but the SEO engagement began only six months ago. Website, advertising, AI and POS-related work belong to the broader partnership; they should not be presented as three years of SEO.
Six-month SEO engagement
Technical SEO, search-intent work, service content, internal linking and organic-search measurement were added during the most recent six months.
Nearly one month disrupted
During that six-month SEO period, Bluehost hosting blocked Google from crawling the website for almost one month. Our technical investigation identified the hosting restriction and we fixed it so Google could crawl the site again.
The Bluehost incident is material context: close to one-sixth of the six-month SEO period was affected by a crawl-access problem outside the intended SEO implementation.
/ VERIFIED VISITOR RECORD
1.5K
VISITORS
Freshly Folded recorded 1,500 visitors during the dashboard’s 28-day reporting window, up 12.4% from the preceding 28 days. Organic search supplied 75.8% of those visitors; direct supplied 10.7% and paid search supplied 9.5%.
1.5K
all visitors
The analytics dashboard’s total for the displayed 28-day period.
+12.4%
versus the previous 28 days
A period-over-period comparison, not a year-over-year claim.
75.8%
from organic search
The largest attributed channel in the supplied analytics view.
/ GOOGLE SEARCH RECORD
1.3K
CLICKS
Google Search Console provides a separate search-performance view: 1,300 Google Search clicks from 173,000 impressions, with 0.8% average click-through rate and 11.2 average position. The custom Web-search range runs from 28 July through 27 August 2026.
173K
Google Search impressions
Visibility in Google’s Web search results during the selected period.
0.8%
average click-through rate
A clear opportunity to improve snippets and move more near-page-one queries upward.
11.2
average position
A blended Search Console average across queries, pages, devices and locations.
/ BROADER CLIENT WORK
ONE GROWTH
SYSTEM
SEO is six months old; the wider working relationship is three years old. A customer may discover Freshly Folded in search, compare the website, click an ad, book through an integrated flow and return through an operational system. Treating those moments as unrelated projects would hide the leaks between them.
01
SEO AND LOCAL DISCOVERY
Added during the most recent six months: technical SEO, search-intent mapping, service content, internal links and Google Business Profile work built around qualified local demand.
02
WEBSITE DESIGN AND DEVELOPMENT
A faster, clearer path from service discovery to the action a laundry customer is ready to take.
03
GOOGLE ADS AND META ADS
Paid campaigns coordinated with service areas, landing pages and measurement instead of managed as detached traffic sources.
04
AI AND POS INTEGRATIONS
Workflow connections designed to reduce handoffs, preserve useful customer context and make acquisition data more actionable.
/ HOW TO READ THE EVIDENCE
TWO TOOLS.
TWO METRICS.
The 1.5K analytics figure is a visitor count across attributed channels. The 1.3K Search Console figure is Google Search clicks. They use different systems and definitions, so they should not be expected to match exactly.
Source and ownership
The records are client-provided dashboard captures identified by the client as Freshly Folded. The cropped screenshots do not display the property name, so we disclose that limitation instead of implying independent platform access.
What they do not prove
Visits and clicks are not the same as leads, orders or revenue. The captures also do not isolate the incremental effect of six months of SEO from seasonality, brand demand, paid activity, the Bluehost crawl interruption or other work performed across the broader relationship.
Why they still matter
Together, they show meaningful discoverability and audience growth. The next opportunity is equally visible: a 0.8% Search Console CTR and an 11.2 average position create a practical backlog for title, snippet, page and authority improvements.
Prepared by the LaundrySEO Strategy Team. Originally published 15 April 2026; evidence and scope updated 28 August 2026. Results vary by market, competition, demand and implementation.
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