Three-year relationship
Website development, Google Ads, Meta Ads, AI integrations, POS-connected work and other digital support were delivered across the wider client relationship.
/ CASE STUDY, FRESHLY FOLDED
1.5K VISITORS
IN 28 DAYS
At the August 2026 reporting point, Freshly Folded was a three-year client relationship with six months of SEO work. Samuel built the website within a wider scope that included AI integrations, Google Ads, Meta Ads and POS-connected customer journeys.
/ ENGAGEMENT TIMELINE
3 YEARS.
6 MONTHS SEO.
At the August 2026 reporting point, the wider relationship covered roughly three years and the SEO engagement covered six months. Website, advertising, AI and POS work belong to the broader relationship, not to three years of SEO.
Six-month SEO engagement
Technical SEO, search-intent work, service content, internal linking and organic-search measurement formed the six-month SEO period described in the August 2026 record.
Nearly one month disrupted
During that six-month SEO period, Bluehost hosting blocked Google from crawling the website for almost one month. Our technical investigation identified the hosting restriction and we fixed it so Google could crawl the site again.
The Bluehost incident is material context: close to one-sixth of the six-month SEO period was affected by a crawl-access problem outside the intended SEO implementation.
/ VERIFIED VISITOR RECORD
1.5K
VISITORS
Freshly Folded recorded 1,500 visitors during the dashboard’s 28-day reporting window, up 12.4% from the preceding 28 days. Organic search supplied 75.8% of those visitors; direct supplied 10.7% and paid search supplied 9.5%.
1.5K
all visitors
The analytics dashboard’s total for the displayed 28-day period.
+12.4%
versus the previous 28 days
A period-over-period comparison, not a year-over-year claim.
75.8%
from organic search
The largest attributed channel in the supplied analytics view.
/ GOOGLE SEARCH RECORD
1.3K
CLICKS
Google Search Console provides a separate search-performance view: 1,300 Google Search clicks from 173,000 impressions, with 0.8% average click-through rate and 11.2 average position. The custom Web-search range runs from 28 July through 27 August 2026.
173K
Google Search impressions
Visibility in Google’s Web search results during the selected period.
0.8%
average click-through rate
A blended click-through rate for the displayed period. Page and query analysis is needed before attributing it to a title, snippet or ranking issue.
11.2
average position
A blended Search Console average across queries, pages, devices and locations.
/ BROADER CLIENT WORK
ONE GROWTH
SYSTEM
The August 2026 account covers six months of SEO within a roughly three-year relationship. The work connects the information customers discover in search with the website, advertising and ordering journey. The reported results do not isolate the contribution of each channel.
01
SEO AND LOCAL DISCOVERY
The six-month SEO scope in the August 2026 account: technical SEO, search-intent mapping, service content, internal links and Google Business Profile work around the actual local offer.
02
WEBSITE DESIGN AND DEVELOPMENT
A faster, clearer path from service discovery to the action a laundry customer is ready to take.
03
GOOGLE ADS AND META ADS
Paid campaigns coordinated with service areas, landing pages and measurement instead of managed as detached traffic sources.
04
AI AND POS INTEGRATIONS
Workflow connections designed to reduce handoffs, preserve useful customer context and make acquisition data more actionable.
/ HOW TO READ THE EVIDENCE
TWO TOOLS.
TWO METRICS.
The 1.5K analytics figure is a visitor count across attributed channels. The 1.3K Search Console figure is Google Search clicks. They use different systems and definitions, so they should not be expected to match exactly.
Source and ownership
The records are client-provided dashboard captures identified by the client as Freshly Folded. The cropped screenshots do not display the property name, so we disclose that limitation instead of implying independent platform access.
What they do not prove
Visits and clicks are not the same as leads, orders or revenue. The captures also do not isolate the incremental effect of six months of SEO from seasonality, brand demand, paid activity, the Bluehost crawl interruption or other work performed across the broader relationship.
Why they still matter
Together, they show meaningful discoverability and audience growth. The next opportunity is equally visible: a 0.8% Search Console CTR and an 11.2 average position create a practical backlog for title, snippet, page and authority improvements.
Prepared by the LaundrySEO Strategy Team. Originally published 15 April 2026; evidence, scope and AI observations updated 4 September 2026. Results vary by market, competition, demand and implementation.
/ AI SEARCH VISIBILITY
BEYOND
GOOGLE SEARCH
Freshly Folded is appearing in AI-generated answers, including citations to its website. The project team has observed these appearances alongside the Google Search performance documented above.
Another discovery path
An AI answer can introduce the business or link a customer to its services. Useful service information, clear coverage details and accessible pages support that customer journey.
What is documented here
The published dashboard captures show analytics and Google Search Console results. The AI appearances are project-team observations, not a measured citation rate or a platform-by-platform ranking study.
What an appearance means
A citation is evidence of an appearance in that answer, not a permanent position or a confirmed booking. This case study does not assign a revenue figure to AI visibility.
Google’s AI search guidance recommends the same SEO fundamentals used for Search and makes clear that inclusion is not guaranteed.
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