/ WORK
THREE WEBSITES.
REAL LAUNDRY BUSINESSES.
Freshly Folded, Mamaw’s Laundry and The Laundry Depot. Three websites built by Samuel, with search work shaped around the services and customers of each business.
Explore the website work below, then follow each case study for the reported search results, comparison periods and source limitations.
01 /
FRESHLY
FOLDED.
A website built for Freshly Folded in San Diego, California, within a wider relationship covering the customer journey, SEO, advertising, AI and POS-connected work.
01
THE WEBSITE WORK
A customer-facing website connected to service information and the path to a laundry order. Website development is part of the broader relationship, not an isolated conversion experiment.
02
THE SEARCH RECORD
The supplied Search Console capture records 1.3K clicks and 173K impressions from 28 July to 27 August 2026. Team observations also include appearances and website citations in AI answers.
03
EXPLORE THE PROJECT
Read the Freshly Folded case study for the scope, source captures and limits on interpreting Google and AI visibility.
02 /
MAMAW’S
LAUNDRY.
A laundry website built for Mamaw’s Laundry in Cottonwood, Arizona. The later SEO engagement kept the existing site and focused on its search foundation.
01
THE WEBSITE WORK
Service information covering self-service, wash and fold, wash and press, and pickup and delivery. The original build and later SEO work are separate parts of the project history.
02
THE SEO ENGAGEMENT
Technical, on-page and local improvements without a second rebuild or paid ads. The case reports monthly search clicks increasing from 5 to 193 after one month.
03
EXPLORE THE PROJECT
Visit Mamaw’s Laundry or read the case study. The underlying dated search exports are not published, so the comparison is not independently reproducible from the page alone.
03 /
THE LAUNDRY
DEPOT.
A laundry website built for The Laundry Depot in San Diego, California, with distinct information for self-service and handled garment-care services.
01
THE WEBSITE WORK
Pages serving self-service, fluff and fold, wash and press, and dry-cleaning customers. The site was retained for the subsequent SEO engagement.
02
THE SEO ENGAGEMENT
Technical cleanup, clearer service targeting and local page improvements. The case reports monthly search clicks increasing from 20 to 270 after two months, without a second rebuild or paid ads.
03
EXPLORE THE PROJECT
Visit The Laundry Depot or read the case study. The reported comparison has the same unpublished-export limitation explained in the case.
04 /
WHAT DOES YOUR
WEBSITE NEED?
The portfolio shows why the starting point matters. A new website and a focused SEO improvement are different jobs, even when they are for the same client.
01
IMPROVE WHAT WORKS
Keep a usable site when it can support accurate service pages, technical fixes and a clear customer path.
02
BUILD WHEN NEEDED
Consider a rebuild when the platform, structure or ownership prevents important improvements. See our website design service.
03
AGREE ON THE NEXT STEP
Request a free first-pass audit for written priorities. The proposal will separate any website, search or integration work you choose to commission.
LAUNDRY·SEO
FIND YOUR NEXT
IMPROVEMENT.
Share your website and service area. Request a free first-pass review of your public website, local profile and the path to a call or booking. We will send the main issues and recommended priorities.
CONTACT/