/ CASE STUDY, MAMAW'S LAUNDRY
FROM 5 CLICKS
TO 193 IN
ONE MONTH
Samuel built the Mamaw’s Laundry website before the SEO engagement reported here. The later work kept the existing site and improved its technical, service and local search information.
/ THE NUMBERS
RESULT
Figures are monthly organic clicks, measured in Google Search Console before the engagement and after it went live. Visit Mamaw's Laundry ↗
5
monthly clicks before the engagement
193
monthly clicks after 1 month live
38.6×
the reported starting monthly clicks
Calculated from the reported counts: 193 ÷ 5. This is a ratio of click counts, not a revenue return.
BASIC
SEO engagement, no rebuild, no ads
/ THE STARTING POINT
THE SEO
STARTING POINT.
The website was already in place. This engagement focused on its search visibility and useful service information, with the reported starting click count used as a baseline rather than a measure of local demand.
01
SEARCH VISIBILITY WAS FLAT
Around 5 monthly clicks in the reported starting record.
02
THE WEBSITE WAS ALREADY SOLID
The website Samuel had built already covered self-service, wash and fold, wash and press, and pickup and delivery. The SEO scope kept that foundation.
03
LOCAL SIGNALS WERE WEAK
Cottonwood targeting was thin across metadata, internal links and on-page content.
04
A BASELINE TO IMPROVE
The engagement assessed page and local search improvements against the reported starting record. Search volume alone was not treated as proof of future orders.
/ THE WORK
WHAT WE
DID
The agreed scope covered technical SEO, on-page targeting and local information. It did not include another website build or a paid advertising campaign.
01
TECHNICAL SEO
Reviewed crawl access and indexing so the service pages could be accessed and understood by search systems.
02
ON-PAGE TARGETING
Metadata, headings and internal links aligned with the way laundromat customers type their searches.
03
LOCAL SIGNALS
Cottonwood, Arizona targeting tightened across the pages that needed to rank for it.
04
FOCUSED SCOPE
The reported comparison covers this SEO engagement. It does not isolate one change or establish what a different business would achieve.
/ MEASUREMENT NOTES
What this comparison establishes
The figures on this page are reported engagement results described as monthly Google Search Console clicks. The underlying dated exports are not published here, so a reader cannot independently reproduce the comparison from this page alone. Search clicks are not completed orders or revenue.
This before-and-after account does not isolate the effect of one page, title or technical change. The starting volume is small, which makes percentage changes sensitive to a small number of additional clicks. Read the collection methodology before comparing it with another business.
The laundry SEO guide and website checklist explain the implementation decisions behind a new scope. Updated .
LAUNDRY·SEO
FIND YOUR NEXT
IMPROVEMENT.
Share your website and service area. Request a free first-pass review of your public website, local profile and the path to a call or booking. We will send the main issues and recommended priorities.
CONTACT/