/ CASE STUDY, MAMAW'S LAUNDRY
FROM 5 CLICKS
TO 193 IN
ONE MONTH
Mamaw's Laundry already had a good business, voted Best Laundry Facility in Cottonwood, with a website that looked the part. Google was simply sending almost nobody to it.
/ THE NUMBERS
RESULT
Figures are monthly organic clicks, measured in Google Search Console before the engagement and after it went live. Visit Mamaw's Laundry ↗
5
monthly clicks before the engagement
193
monthly clicks after 1 month live
38×
lift in monthly search clicks
BASIC
SEO engagement, no rebuild, no ads
/ THE STARTING POINT
WHAT WAS
WRONG
Not the business, and not the website. Cottonwood was clearly a bigger market than five clicks a month, so the problem was visibility rather than demand.
01
SEARCH VISIBILITY WAS FLAT
Around 5 monthly clicks. The local market was obviously larger than that.
02
THE WEBSITE WAS ALREADY SOLID
It already covered self-service, wash and fold, wash and press, and pickup and delivery. A rebuild would have been wasted money.
03
LOCAL SIGNALS WERE WEAK
Cottonwood targeting was thin across metadata, internal links and on-page content.
04
DEMAND ALREADY EXISTED
Customers were calling it the cleanest laundromat in Cottonwood. They just had to be able to find it first.
/ THE WORK
WHAT WE
DID
Deliberately small. No rebuild, no ads account, no extra channels, the site did not need them, and saying so is cheaper for the client than proving it later.
01
TECHNICAL SEO
Crawlability and indexing cleaned up so every service page could be read and ranked.
02
ON-PAGE TARGETING
Metadata, headings and internal links aligned with the way laundromat customers type their searches.
03
LOCAL SIGNALS
Cottonwood, Arizona targeting tightened across the pages that needed to rank for it.
04
NOTHING ELSE
No rebuild and no ads. The scope stayed at the search foundation because that is where the problem was.
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