/ CASE STUDY, THE LAUNDRY DEPOT
FROM 20 CLICKS
TO 270 IN
TWO MONTHS
The Laundry Depot runs an attended self-service floor with ozone washing, fluff and fold, wash and press, and dry cleaning under one roof. The business covered both ends of laundry demand. Search was not pointing anyone at it.
/ THE NUMBERS
RESULT
Figures are monthly organic clicks, measured in Google Search Console before the engagement and after it went live. Visit The Laundry Depot ↗
20
monthly clicks before the engagement
270
monthly clicks after 2 months live
13×
lift in monthly search clicks
BASIC
SEO engagement, no rebuild, no ads
/ THE STARTING POINT
WHAT WAS
WRONG
A site that worked, serving a county that was clearly bigger than 20 clicks a month. The gap was in how Google read the pages, not in how they were built.
01
VISIBILITY WAS ALMOST FLAT
Roughly 20 monthly clicks. El Cajon, La Mesa, Lakeside and the wider San Diego County market are all larger than that.
02
NO REBUILD NEEDED
The site already supported self-service, fluff and fold, wash and press, and dry cleaning.
03
SERVICE INTENT WAS UNCLEAR
Pages mixed self-service and full-service demand without signaling which page answered which need.
04
SAN DIEGO SIGNALS WERE THIN
El Cajon and county-level targeting was weak across metadata, internal links and on-page copy.
/ THE WORK
WHAT WE
DID
A tight scope on the search foundation. No rebuild, no ads account, no extra channels.
01
TECHNICAL SEO
Crawlability and indexability tidied so each service page could be crawled, understood and ranked.
02
SERVICE TARGETING
Self-service, fluff and fold, wash and press and dry cleaning separated so each page answered one intent.
03
COUNTY SIGNALS
El Cajon and San Diego County targeting strengthened across metadata and internal links.
04
NOTHING ELSE
Scope held at the foundation, which is why the engagement stayed basic and still moved 13×.
LAUNDRY·SEO
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YOUR LAUNDRY
BUSINESS
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