/ CASE STUDY, THE LAUNDRY DEPOT
FROM 20 CLICKS
TO 270 IN
TWO MONTHS
Samuel built the website for The Laundry Depot before the SEO engagement reported here. The later work kept the existing site and improved its technical, service and local search information.
/ THE NUMBERS
RESULT
Figures are monthly organic clicks, measured in Google Search Console before the engagement and after it went live. Visit The Laundry Depot ↗
20
monthly clicks before the engagement
270
monthly clicks after 2 months live
13.5×
the reported starting monthly clicks
Calculated from the reported counts: 270 ÷ 20. This is a ratio of click counts, not a revenue return.
BASIC
SEO engagement, no rebuild, no ads
/ THE STARTING POINT
THE SEO
STARTING POINT.
The website was already in place. This engagement focused on its search visibility and useful service information, with the reported starting click count used as a baseline rather than a measure of local demand.
01
VISIBILITY WAS ALMOST FLAT
Roughly 20 monthly clicks in the reported starting record.
02
NO REBUILD NEEDED
The website Samuel had built already supported self-service, fluff and fold, wash and press, and dry cleaning.
03
SERVICE INTENT WAS UNCLEAR
Pages mixed self-service and full-service demand without signaling which page answered which need.
04
SAN DIEGO SIGNALS WERE THIN
San Diego targeting was weak across metadata, internal links and on-page copy.
/ THE WORK
WHAT WE
DID
The agreed scope covered technical SEO, on-page targeting and local information. It did not include another website build or a paid advertising campaign.
01
TECHNICAL SEO
Reviewed crawl access and indexing so the service pages could be accessed and understood by search systems.
02
SERVICE TARGETING
Self-service, fluff and fold, wash and press and dry cleaning separated so each page answered one intent.
04
FOCUSED SCOPE
The reported comparison covers this SEO engagement. It does not isolate one change or establish what a different business would achieve.
/ MEASUREMENT NOTES
What this comparison establishes
The figures on this page are reported engagement results described as monthly Google Search Console clicks. The underlying dated exports are not published here, so a reader cannot independently reproduce the comparison from this page alone. Search clicks are not completed orders or revenue.
This before-and-after account does not isolate the effect of one page, title or technical change. The starting volume is small, which makes percentage changes sensitive to a small number of additional clicks. Read the collection methodology before comparing it with another business.
The laundry SEO guide and website checklist explain the implementation decisions behind a new scope. Updated .
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